For YELLOWED SOLES, a retro sneaker festival, I created modern designs that captured the nostalgia of '80s and '90s sneaker culture. Drawing inspiration from sneaker ads and pop culture of the time, I incorporated pixel art and halftone prints, commonly seen in old magazines. This combination brought a sense of history to the event's collateral, while still feeling fresh and modern.
Promotional Gif
Signage
Promotional Poster
T-Shirt Merch
The T-Shirt design was designed with the concept of retro and vintage sneakers being valuable and sought after. Although they may look destroyed with the soles crumbling, people within the community see them as “old-gold”.
Brochure
Software:
Illustrator, InDesign, Photoshop, After Effects
Illustrator, InDesign, Photoshop, After Effects
